Privacy Policy

Effective Date: 1st November 2024

1. Introduction

Welcome to Tropic Trails. Your privacy matters to us, and we are firmly committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and safeguard your information when you use our website:

https://tropictrails.com

By accessing or using our website, you agree to the terms of this Privacy Policy and consent to the collection and processing of your data as described below.

2. Information We Collect

We collect information to provide high-quality travel services, improve the website experience, assist with support requests, and complete bookings.

a) Personal Information

Collected when you voluntarily contact us or make a tour inquiry/booking. This may include:

Name
Email address
Phone number
Travel preferences or tour-related details

b) Non-Personal / Technical Information

Collected automatically for analytics and functionality:

IP address
Device & browser type
Pages visited & session duration
General user behaviour on the website

We currently use Google Analytics and Microsoft Clarity to collect such data securely and anonymously.

3. Use of Google reCAPTCHA v3

We use Google reCAPTCHA v3 to detect fraudulent or automated activity and protect against spam. The service analyzes user interactions to verify legitimate usage. This is subject to the Google Privacy Policy and Google Terms of Service.

By using our website, you consent to Google’s automated data processing for security purposes.

4. Live Chat Support – Tidio & LYRO AI Agent

Our website uses Tidio Live Chat, including LYRO AI virtual assistant, to assist users in real time and provide travel-related support.

What Tidio May Collect

When using the chat feature, the following may be collected:

Name & email (only if voluntarily submitted)
Messages exchanged via chat
Device and browsing details
Technical & usage data to improve service quality

Why We Use It

To provide instant help and answer tour-related queries\
To improve customer support using AI-driven response analysis
To better understand frequently asked questions
To enhance user experience on our website

Your Rights with Chat Data

You may request deletion of your chat history at any time.
You may opt out simply by closing the chat widget.
You can email us directly to request data removal or access.

Tidio operates under GDPR and industry-standard data protection frameworks. They act as a data processor, while Tropic Trails remains the data controller.

5. Purpose of Collecting Data

We process your data for the following reasons:

Purpose	Explanation
Provide Services	To respond to inquiries, confirm bookings, and offer travel assistance
Improve User Experience	Analytics tools help us optimize page performance & navigation
Secure the Website	reCAPTCHA helps prevent abuse, spam, and bot activity
Customer Support	Tidio & AI chat assist in resolving questions quickly

6. Data Sharing & Third-Party Services

We do not sell your personal information. Data is only shared with trusted third-party service providers strictly for operational purposes.

Service	Purpose	Policy Link
Google Analytics	Website analytics	Available via Google
Microsoft Clarity	Visitor behaviour tracking	Available via Microsoft
Google reCAPTCHA v3	Security & spam protection	Available via Google
Brevo	Email communication	Available via Brevo
Tidio Chat (with Lyro AI)	Customer support automation	Available on Tidio’s official site

Each provider operates under its own privacy terms and may process data according to GDPR and other international standards.

7. Your Data Privacy Rights

Depending on your location, you may have the right to:

Access your data
Correct inaccurate information
Request deletion of your data
Restrict processing of your data
Request data portability (GDPR/CCPA)

To exercise any of these rights, please email info@tropictrails.com or call us at the numbers listed below.

8. Data Security

We implement reasonable technical and organizational measures to protect your data from unauthorized access, loss, or misuse. However, no digital system can guarantee absolute security.

9. Cookies Used on This Website

Our website uses cookies to improve performance, understand visitor behaviour, provide secure transactions, and enable support features such as live chat. Below is a summary of the types of cookies used through our tools and third-party integrations.

a) Essential / Functional Cookies

These are required for the website to operate correctly and cannot be disabled:

Purpose	Example
Keep the website running	Session cookies
Security & spam protection	Google reCAPTCHA cookies

b) Analytics & Performance Cookies

Used to understand how visitors interact with our website and improve usability.

Google Analytics

Typical cookies:

_ga – Used to distinguish users (expires in 2 years)
_gid – Tracks user behaviour for 24 hours
_gat – Regulates request rate to Google servers
_ga_<container-id> – Used by GA4 for session tracking

These cookies collect anonymous data (not personal details) such as:

Pages visited
Click behaviour
Time spent on site
Device & browser details

Microsoft Clarity

Typical cookies:

CLID – Identifies first-time visitors
ANONCHK – Cookie for security and bot detection
_clsk – Tracks pages visited during a session
_clck – Stores user ID to distinguish repeat visits

Clarity records clicks, scrolls, and user navigation patterns to understand how visitors interact with the website.

Live Chat Cookies (Tidio + LYRO AI)

Used only when the visitor interacts with the chat widget.

Typical cookies:

__cf_bm – Security and bot detection (Cloudflare)
tidio_state_* – Stores chat session state
tidio_id – Unique ID for chat history & user support
Tidio_visitor_session – Enables conversation continuity
lyro:session:* – AI response tracking and chat optimization

These cookies help provide real-time assistance and track conversation flow. No data is shared or used for advertising.

d) Security Cookies – reCAPTCHA v3

Used to prevent spam, fake bookings, and automated form submissions.

Typical cookies:

_GRECAPTCHA – Security & risk assessment
rc::a – Distinguishes bots from humans
rc::b / rc::c – Temporary session-based checks

These cookies operate under Google’s Privacy Policy and Terms and are essential to blocking automated abuse.

e) Email & Communication – Brevo

When newsletter sign-up or booking forms are submitted, the following may be set:

sib_cuid – Anonymous visitor tracking for email campaigns
brevo_session – Session-based analytics for form performance

These cookies only activate when forms are used and do not track browsing activity.

f) Cookie Choices

You may:

Accept or reject non-essential cookies
Delete cookies anytime via your browser settings
Browse the site without using the live chat

Some features may be limited if cookies are disabled.

How to Manage Cookies

You can control cookie preferences through your browser settings:

Chrome: Settings → Privacy & Security → Cookies
Firefox: Options → Privacy & Security → Cookies & Site Data
Safari: Preferences → Privacy → Manage Website Data
Edge: Settings → Site Permissions → Cookies

10. Children’s Privacy

Our services are intended for individuals aged 16 and above. We do not knowingly collect data from children under 16. If you believe a minor has submitted data to us, please contact us, and we will promptly remove it.

11. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in regulations or our business practices. The “Effective Date” above will indicate the latest version. Please review this page occasionally.

12. Contact Information

Tropic Trails – Data Protection & Privacy Queries

📩 Email: info@tropictrails.com

📞 Phone: +91 96056 06685 / +91 90481 70694

📍 Address: 2/1094, Thuruthy, Fort Kochi – 682001, Kerala, India

🌐 Contact Page: https://tropictrails.com/contact/